Is your organisation suffering from an identity crisis?
Most organisations are facing great changes, thanks to increased competitiveness from globalisation, technology improvements, web interactions, customer expectations and more. Perhaps your organisation has grown quickly through a number of mergers and aquisitions, bringing in new teams, cultures, technologies and regions. Perhaps it has suffered a number of restructures to keep pace with the competition, or even downsized.
Either way, its likely that many people and teams have changed, leaving your firms’ culture in an identity crisis…which gives it an 80% greater chance that leadership and staff behaviours will become dysfunctional over time(1).
There are numerous examples of dysfunctional organisations, generally characterised by high levels of bullying, internal politics, rumour-mongering and employee mental stress(2). Even worse, such organisations are ultimately doomed to failure when human and process performance fails over time…as the likes of Enron and Athur Andersen can already attest.
Organisations that embed a winning culture have a greater likelihood of successfully dealing with change, promoting their brand and protecting their reputation during a crisis(3).
To establish a performance-enhancing identity, you need to begin by defining and engaging all staff in a clear, concise set of cultural values and expected behaviours. All performance measurement tools, policies, training and development, recruitment and communications should then be aligned to these core attributes.
Many large organisations are already in the process of cultural transformation on the back of large scale transformation. For article references and further information, please download our book extract (Contemporary and Cost effective solutions for Competitive advantage), free from www.acoaffair.com, or get in contact at tara.mooney@acoaffair.com.
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